Jenny Craig is a company focused on nutrition with the goal of helping people lose and/or manage their weight. The program is based around healthy nutrition, exercise and counseling to help change eating habits. The meals offered by Jenny Craig meet all nutritional requirements and provide different meal plans based on the clients current situation. The company is currently owned by Nestlé and is a part of the Nestlé Nutrition division. It operates in many countries including the United States, Australia, Canada and New Zealand.
Who founded Jenny Craig
The founders of Jenny Craig were husband and wife team Sidney and Jenny Craig. They founded the company in Melbourne, Australia, in 1983 and expanded into the United States in 1985. They chose Australia because Sidney worked for the company Body Contour, which was sold with a non-compete clause in the United States. The company was very successful in Australia and once the non-compete clause expired they returned to the United States and moved the operation of Jenny Craig to California. The founders sold most of their share of the company in 2002.
Did you know?
The company is well known for its use of celebrity endorsements. The most controversial Jenny Craig spokeswoman was Monica Lewinsky who took up the role in 2000. Her contract was for $1 million, but the company decided to pull the advertisements and only paid her $300,000.
Nestlé purchased the company in 2006 for an estimated $600 million.