Juicy Couture is a fashion label best known for their clothing, accessories and perfumes. The best known product in the Juicy Couture line is their signature velour tracksuits. The label is sold in stores owned by the company as well as in many upmarket department stores such as Bloomingdale’s, Nordstrom and Saks Fifth Avenue. Their products are widely regarded as high-end with a more affordable price. Most of their products are marketed at girls and women from the ages of 10-26, but they have also branched out into clothes and accessories for men, babies and pets. If you have ever wondered who founded this popular fashion label, keep reading to find out.
Who founded juicy couture?
Juicy Couture was founded in 1995 by Gela Nash (now Gela Nash-Taylor) and Pamela Skaist-Levy. They decided to create their own fashion label and called it Travis Jeans, originally selling maternity pants. The next year they changed the name to Juicy Couture with the aim of creating a major label that was affordable to the general public. Without much money to start their company they began sending some of their designs to celebrities. One of these celebrities was Madonna and after she was seen wearing the tracksuit in public the label became a massive success. The founders have since introduced many other products into their label and with continued exposure have became a huge success.
Did you know?
The Juicy Couture crest features the phrase “Love, G&P,” which was changed from “Love P&G” after being sued by Procter & Gamble.
The company has used many slogans over the years including; “Go Couture Yourself”, “Wake Up And Smell the Couture”, “Some Girls Have All the Juicy” and “Juicy Made Me Do It.”